Content Writer at SocialBee
Are you struggling to come up with fresh LinkedIn post ideas that truly engage a professional audience? With over 69 million companies using the LinkedIn platform to connect with customers and partners, maintaining a strong professional presence on LinkedIn can make all the difference.
That’s where our list of 100+ LinkedIn post ideas comes in handy. From sharing company news to celebrating employee achievements, these ideas will help you grab your audience’s attention and keep it through consistent, high-value content.
Get ready to discover new types of content to add to your LinkedIn strategy!
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Short summary
- Mix up your content by writing LinkedIn posts with company updates, employee spotlights, customer success stories, and industry insights. This variety keeps things fresh and helps you match your audience’s interests.
- Post regularly to stay visible and keep your audience engaged. Set a schedule to post consistently and reach relevant audiences.
- Be authentic. Share real stories about your company’s journey, employee wins, and customer experiences. This helps build trust and deeper connections with your audience.
- Get your audience involved with interactive posts like polls, quizzes, and questions. These generate more engagement and give you valuable insights into what your audience cares about.
- Make your LinkedIn posts stand out to the LinkedIn algorithm with visuals like high-quality images, videos, and infographics.
- Visuals, like images, video content, and carousels, grab attention and can communicate your message more effectively, making your posts more appealing and shareable.
10 examples of great LinkedIn posts from brands
What better way to create compelling LinkedIn posts than having a great example at hand?
To make things easier, here’s a quick list of posts from other brands. Use these as inspiration for your own content and to create the perfect LinkedIn post.
Here are 10 creative LinkedIn posts examples from brands:
- Share company news and milestones
- Spotlight your employees
- Share customer success stories
- Post valuable industry insights
- Promote webinars and events
- Launch new products
- Showcase your company’s culture
- Establish thought leadership
- Engage your audience with polls, quizzes, and questions
- Share templates and downloadable resources (lead magnets)
1. Share company news and milestones
Sharing company news and milestones is an easy LinkedIn post idea that helps build credibility and keeps your audience updated on your progress.
Here’s a LinkedIn post example of a company update from Adyen:
Whether it’s reaching a significant revenue milestone, opening a new office, a sneak peek into a product or service update, or announcing a new partnership, these posts highlight your company’s growth and achievements.
For example, when celebrating your company’s anniversary, you can create a post expressing gratitude to your team and clients, highlighting their contributions to your success. Enhance the post with visuals to make it more engaging. You can use multi-image posts or short-form video content for the best results.
Pair your visuals with a compelling headline to instantly capture viewers’ attention and improve your social media strategy.
2. Spotlight your employees
Highlighting your employees on LinkedIn humanizes your brand and showcases the talent behind your success. Share stories about a personal anecdote or professional achievement, work anniversaries, and their unique contributions to your company.
Whether LinkedIn members are interested in a job opening or they just want to learn more about the brand, these posts will offer the perfect look into your company culture and values. Tagging other users or colleagues in the post helps extend your reach and visibility.
Here’s a LinkedIn post example of an employee spotlight from Miro:
You can create a post introducing a new team member beyond their job title, detailing their background, role, and what excites them about joining your company. Including a professional photo or a short video interview can make the post more personal and engaging.
3. Share customer success stories
Customer success stories demonstrate the value of your products or services and build trust with your audience. Share detailed case studies or customer testimonials, highlighting how your solutions have helped them achieve their personal or professional goals.
For instance, you can create a post featuring a client’s journey from facing a particular challenge to achieving success with your product. Include specific metrics or quotes from the client to add authenticity and impact to the story, and even humanize it with a “lesson learned” angle in their own words.
Here’s such a client success story from Invisors:
This way, potential clients can be up to date with your work and your client portfolio. To make the content easier to read and digest, use bullet points and single-sentence paragraphs in your LinkedIn text posts.
Don’t overlook text-only posts, as they often encourage deeper reading and feel more personal in the feed. Don’t forget to use line breaks generously and write short paragraphs, as readability is a must, especially on mobile.
4. Post valuable industry insights
Providing valuable industry insights positions your brand as a thought leader and a go-to resource for information.
Here’s an industry insight post from Deloitte:
Share relevant articles, research findings, or trends that are relevant to your audience. For example, write a post summarizing the key takeaways from a recent industry report, adding your own analysis and predictions. You can also link to a recent LinkedIn newsletter or summarize a great post from your feed that’s content-related and timely.
Use infographics or charts to visualize the data and create engaging content that is easier to digest.
5. Promote webinars and events
Promoting webinars and events on LinkedIn can drive registrations and increase participation. Create posts that outline the key benefits of attending, featuring prominent speakers or exclusive content.
Here’s how InnovareAI has promoted their webinar:
Let’s say you’re hosting a webinar on a new industry trend. You’d want to highlight the topics covered, introduce the expert speakers, and outline what attendees will learn. Be sure to include a registration link and use a compelling image or video teaser to grab attention.
6. Launch new products
Announcing new product launches on LinkedIn can generate excitement and drive interest. Create a detailed post explaining the features and benefits of the new product and how it addresses your audience’s needs.
Take a look at how Lime announced its new scooter:
You can also encourage your followers to ask questions or share their thoughts to encourage engagement, spark conversations, and build professional relationships in your LinkedIn feed.
7. Showcase your company’s culture
Showcasing your company’s culture on LinkedIn helps attract talent and engage your audience. Share posts about team-building activities, company values, or behind-the-scenes glimpses at your office.
For example, Women in Tech is a conference organized by Glovo on a regular basis:
This is valuable content because the event is showing the company’s commitment to empowering females in the industry.
8. Establish thought leadership
Establishing thought leadership involves helping your audience gain valuable insights and opinions on industry topics to position your personal brand as an expert. To achieve this, write long form content like LinkedIn articles, text posts, or how-to guides that provide in-depth analysis or unique perspectives on relevant issues.
Here’s an example of a thought leadership post from Digital Olympus:
You can create a post discussing the future of your industry, backed by research and personal experience. For example, you can share your predictions and invite a broader audience to engage in a discussion by asking a thought-provoking question that sparks interesting conversations.
Even one post with a strong insight can establish you as someone worth following. Focus on sharing professional posts that offer clear takeaways.
9. Engage your audience with polls, quizzes, and questions
Engaging users with interactive content like polls, quizzes, and audience questions can boost engagement and offer actionable insights. You can either use audience polls to better understand the market, or how they think about your business or industry.
Here’s such a poll posted by Uber:
You can create posts that encourage your followers to share their opinions or experiences in their own post. If you want to better interact with your LinkedIn audience as a career coach, for example, post a poll asking about the biggest challenges they face in your industry, and follow up with content addressing those obstacles.
This approach not only encourages further engagement beyond a single post but also helps you understand your followers better. Use the same hashtags for these posts to ensure consistency. Popular hashtags can also increase visibility.
10. Share templates and downloadable resources (lead magnets)
Essentially, a lead magnet, like an eBook, webinar, or checklist, is offered for free in exchange for an email address.
You can create a LinkedIn post with a compelling description of the lead magnet and include a link to a landing page where followers can submit their email to receive the resource. This strategy not only helps collect contact details but also engages your target audience by delivering useful content directly to them.
Here’s an example of a downloadable resource from Omni Lab:
As seen above, this post provides a clear call-to-action by asking users to be active in the comments section for access to the Figma file. This interactive approach engages the audience and simplifies the process of obtaining the resource, highlighting its practical value.
Keep your LinkedIn content mix strong and consistent without the stress. With SocialBee, you can create, schedule, and publish posts in advance, plus collaborate with your team, track performance, and manage engagement from one easy-to-use dashboard.
Try different post formats, like carousels, videos, polls, and text, to see what resonates best, and keep it all organized with SocialBee.
Stay active on LinkedIn without having to log in daily with SocialBee!
100+ LinkedIn content ideas for your business
Whether you want to share company news, highlight employee achievements, or offer industry insights, this list of 100+ creative LinkedIn post ideas will help keep your LinkedIn business page engaging and vibrant.
These are some of the best LinkedIn post ideas, designed to boost your presence and enhance your brand’s visibility.
LinkedIn post ideas for highlighting company growth
- Announce the opening of a new office location.
- Share the news of a significant increase in team size.
- Highlight key milestones in your company’s revenue growth.
- Post about the expansion into new markets or regions.
- Celebrate reaching a major production or sales milestone.
- Announce new partnerships or collaborations that drive growth.
- Share a timeline of your company’s growth journey.
- Post a video tour of your new facilities or upgraded office.
- Share behind-the-scenes looks at research and development efforts focused on niche-specific challenges.
- Highlight the growth of your product line or service offerings.
LinkedIn post ideas for sharing educational content and tutorials
- Post a step-by-step tutorial with multiple images on using your product.
- Share educational articles or blog posts relevant to your industry with a brief overview in the caption.
- Offer tips and tricks for improving industry-specific skills.
- Post a series of educational infographics.
- Share a video tutorial on a complex topic in your field.
- Host a live Q&A session to answer common industry questions.
- Post summaries and key takeaways from industry webinars or conferences.
- Share downloadable guides or eBooks.
- Offer insights and lessons from recent industry research.
- Post a checklist or cheat sheet for common industry tasks.
LinkedIn post ideas for featuring customer feedback and reviews
- Share a quote from a satisfied customer.
- Post a video testimonial from a client.
- Highlight a case study showing customer success.
- Share a screenshot of a positive review or feedback.
- Post a thank you message to loyal customers.
- Share user-generated content featuring your product.
- Highlight customers who have achieved significant milestones using your services.
- Post a success story from a client in a relevant industry.
- Share positive feedback and suggestions from customers.
- Highlight awards or recognitions received based on customer reviews.
LinkedIn post ideas for offering marketing and sales tips
- Share tips for optimizing social media marketing.
- Post advice on improving email marketing campaigns.
- Offer strategies for effective lead generation.
- Share insights on sales techniques that have worked for your team.
- Post a video with marketing hacks for small businesses.
- Share a list of tools with your LinkedIn network to enhance marketing efforts.
- Offer tips on creating content that is good for marketing.
- Post a guide on effective networking at events.
- Share case studies on successful marketing campaigns.
- Offer advice on aligning sales and marketing efforts.
LinkedIn post ideas for conducting virtual events and webinars
- Announce an upcoming webinar and its key topics.
- Share a recap and key takeaways from a recent virtual event.
- Post a behind-the-scenes look at your webinar setup.
- Offer tips for hosting successful virtual events.
- Share highlights from guest speakers at your events.
- Post attendee feedback and testimonials from a recent webinar.
- Announce a series of virtual workshops or training sessions.
- Share registration details and early bird offers for upcoming events.
- Post a video preview of what to expect in your next webinar.
- Share a downloadable resource or presentation from a past event.
LinkedIn post ideas for promoting team-building activities
- Share photos from a recent team-building event.
- Post a video recap of a team retreat or outing.
- Highlight the benefits of team-building activities for your company culture.
- Share testimonials from employees about their favorite team-building moments.
- Post a schedule of upcoming team-building activities.
- Share tips for organizing successful team-building events.
- Highlight the impact of team-building on employee morale and productivity.
- Post a behind-the-scenes look at the planning of a team-building event.
- Share photos of team members participating in fun challenges.
- Highlight unique or creative team-building activities your company has tried.
LinkedIn post ideas for highlighting industry innovations
- Announce the launch of a new AI-powered product.
- Share insights into the development of renewable energy solutions.
- Post a demo video of your latest digital marketing tool in action.
- Highlight the benefits of your new real estate investment platform.
- Share a case study on implementing VR in employee training.
- Post an infographic on the growth of smart cities.
- Share quotes from educators about the future of digital learning.
- Post a video interview with your content creation team about innovative campaigns.
- Highlight awards for your sustainable real estate developments.
- Share customer feedback on your new online tutoring services.
LinkedIn post ideas for sharing inspirational quotes and stories
- Share a quote from a leader in your industry.
- Post an inspiring story about your professional journey.
- Share a motivational quote that resonates with your company values.
- Post a story of overcoming challenges within your industry.
- Share quotes from your company’s leadership team.
- Post an inspirational customer success story.
- Share a quote that aligns with current industry trends.
- Post a story of innovation and perseverance in your field.
- Share quotes from notable speeches or articles.
- Post a motivational Monday quote to start the week.
LinkedIn post ideas about networking and collaborations
- Announce a networking event your company is hosting or attending.
- Share tips for effective business networking in your industry.
- Post about collaboration opportunities with your company.
- Highlight successful partnerships and collaborations.
- Share a story of how having a professional network led to a significant opportunity.
- Post text detailing how to making the most out of industry events.
- Share insights from networking experts in your field.
- Post about upcoming industry meetups or conferences.
- Highlight the importance of networking for career growth.
- Share a list of top networking events for your industry.
LinkedIn post ideas for celebrating Halloween
- Create a list of Halloween movie recommendations.
- Curate a playlist of Halloween songs.
- Recommend your favorite horror podcast.
- List books that “feel” like Halloween.
- Share scary quotes.
- Describe a Halloween classic and let your followers guess the movie.
- Run a Halloween costume contest.
- Create a countdown with spooky visuals for exciting news.
- Talk about your Halloween must-haves.
- Show off your Halloween office decor.
LinkedIn post ideas for celebrating Christmas
- Christmas countdown with daily tips or offers.
- Post a Christmas-themed poll or survey.
- Create a Christmas-themed Q&A session.
- Offer a Christmas-themed challenge to your followers.
- Host a “12 days of Christmas” series with different activities or deals.
- Create a photo contest for the best Christmas tree decorations.
- Post a Christmas joke of the day.
- Share a Christmas-themed meme.
- Share a Christmas tradition from around the world.
- Post a Christmas-themed poll or survey.
- Share a behind-the-scenes look at Christmas preparations.
LinkedIn post ideas for celebrating Thanksgiving
- Talk about Thanksgiving traditions.
- Share how you are celebrating Thanksgiving this year.
- Wish your audience a Happy Thanksgiving.
- Share your special recipes for Thanksgiving dinner.
- Spice up your content with Thanksgiving Day puns and jokes.
- Ask your audience how they celebrate this holiday season.
LinkedIn post ideas for showcasing behind-the-scenes content
- Post a behind-the-scenes look at your product development process.
- Share photos from a day in the life of an employee at your office to attract potential employees.
- Post a video tour of your workspace.
- Share insights from your team about what it’s like to work at your company.
- Highlight the planning process of a major project.
- Post about your company’s creative process.
- Share candid photos from company meetings or brainstorming sessions.
- Highlight the tools and technologies your team uses daily.
- Post a behind-the-scenes look at a recent event or launch.
- Share stories from team members about their roles and experiences.
LinkedIn post ideas for sharing industry awards and recognitions
- Announce a recent award your company has won.
- Share a photo of the team accepting an award.
- Post a thank you message to customers and partners for their support.
- Celebrate company wins with a video thanking team members.
- Write article summaries with key points from publications that mention your company success and share the links.
LinkedIn post ideas about career growth
- Share LinkedIn carousel posts of tips for advancing in your industry.
- Post a guide to developing new skills relevant to your field.
- Share insights from industry leaders on career growth.
- Post about upcoming training programs or workshops.
- Share a list of valuable resources for professional development.
- Offer advice on effective networking for career advancement.
- Post about the benefits of mentorship and finding a mentor.
- Share success stories from team members and how they advanced in their careers.
- Offer tips for balancing work and continuous learning.
- Post a video series on career advice from experts in your industry.
- Highlight new job postings and invite top talent to apply.
To help you save time in the brainstorming process, SocialBee provides you with 1000+ AI prompts that are guaranteed to find your next LinkedIn post idea. You can even use SocialBee AI to help you start a post from scratch with a suggested hook.
You will be able to access LinkedIn prompts designed specifically for various industries (such as real estate, digital marketing, or education), and post types (educational, engaging, or promotional). Furthermore, you can use the AI tool to generate LinkedIn post ideas and bring them to life.
Generate more content ideas for your social media platforms with SocialBee’s AI Post Generator!
Frequently asked questions
Ready to make the most out of your LinkedIn content strategy?
Using these 100+ LinkedIn ideas can ensure your future posts will improve your LinkedIn presence, engage your audience, and help generate leads.
By sharing a variety of content, such as company news, employee highlights, industry insights, actionable strategies, and engaging posts, you can create meaningful connections and increase your post’s visibility. Focus on consistency, relevance, and authenticity to effectively engage your audience.
Want to maintain a steady and organized flow of content without having to spend hours on it? Start your 14-day SocialBee trial now and handle every part of your LinkedIn strategy from one place!
